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#kindSBY is a community kindness initiative to:

  • support community events that build relationships
  • highlight citizens and groups engaged in goodwill programs
  • inspire everyone to engage in Acts of Kindness
  • sustain SBY’s World Kindness USA City designation
  • enlist all citizens to become kindness ambassadors

Our beginnings…

#kindSBY is Salisbury, Maryland’s community initiative to sustain and increase our thriving kindness climate. While we have always considered our city to be a welcoming place to live, work and play, our focus on kindness began in earnest in 2016.


Seeds of kindness were masterfully sown during SBY’s inaugural TEDx event in January 2016. The presentations demonstrated the importance of the arts, the value of community gardens, and how to share kindness. From that day on Mayor Jake Day and our SBY City Council were laser focused on revitalizing our downtown with kindness as an important component.

The citizens of Salisbury were on board with initiatives and programs that would dramatically raise our kindness climate with each event. One such event was the Life Vest Inside’s Dance for Kindness in November 2016. This community unifying experience of a freeze mob/flash mob dance was filmed and placed on a worldwide dance montage which placed Salisbury on a worldwide kindness map. This event helped SBY begin its quest for a designation as our nation’s first World Kindness USA City which is official as of October 2019. At our fourth Dance for Kindness event on Sunday, November 10th, 2019, we celebrated our new designation as a city.


Kindness is everywhere in our beautiful City of Salisbury, Maryland!



Here are a few of the many Organizations that began this journey with us & helped set us on the path for our WKUSA designation

Photos featured Top to Bottom: Dr. Donna Hanlin, Superintendent, of the Wicomico County Board of Education & Grace Murdock, Mr. Michael Lloyd White, CEO of World Kindness USA & Grace Murdock, Wicomico County Board of Education School Board, Salisbury City Council, Wicomico County Council and Bill McCain of the Rotary club of Salisbury.

Get Involved…

Would you, your organization, group, or club like to commit to celebrating kindness?


Send Us a Message


Website designed by: Heather Brooks

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